Client: Netflix

Agency: Martin London

The campaign for season four of Black Mirror aims to blur the lines between reality and the show itself. The public are exposed to a series of eerie, technology-based headlines. Some are real and some are based on Black Mirror plot lines, sparking conversation and debate around a campaign as subversive and thought-provoking as the show itself. The posters are unbranded and adopt a guerrilla like approach to the art direction.