Agency: TBWA London
BECo, a 166 year old social enterprise soap brand, invited employers across the country to #StealOurStaff. There are 1.1 million disabled people out of work in the UK. BECo are doing their bit - 80% of their staff have disabilities. The more soap they sell, the more jobs they create. But they believe every company could be doing more to reduce the disability employment gap. If their staff move onto bigger and better things, they can create more job opportunities for those who need it. This integrated campaign targeted those in a position to hire, and ranges from packaging, to social, TV and OOH.